Does social media affect your SEO results? We say fact and fiction. Although social media doesn’t affect the Search Engine Results Page (SERPs) directly, it does have an impact on factors that affect the rankings. Improving your SEO strategy is crucial because it improves the visibility of your content and therefore makes it more likely that more people will visit your page. In the following 5 points, we will reveal several factors that can be influenced by using social media and we will provide some valuable tips to improve them.
Social media as Search engines
Google is not the only search engine people use, the different social platforms such as Instagram, Facebook or YouTube are often used by consumer as search engines. For example, when people search for a certain type of product, they often look browse through social media to see what their favourite influencers use. That’s why a social media presence is almost crucial for brands, just as the use of keyword hashtags, engaging content, and proper pin categorization. All these aspects can help drive views for your content.
