Categorías
Influencers

Microinfluencers: el secreto mejor guardado para impulsar ventas en la era digital

En un época en la que el marketing digital está en constante cambio y crecimiento, origina que las marcas recurran a los microinfluencers, considerados como recurso de alto valor, para impulsar las ventas y alcanzar nichos de mercado más específicos.

Categorías
Influencers

Consejos para rentabilizar el Marketing de Influencers en tu marca

Sin duda estamos en la era de las redes sociales y el marketing de influencers se ha convertido en una poderosa herramienta para las marcas que quieren llegar a su público objetivo de una forma auténtica y eficaz. Pero es muy difícil con un presupuesto de marketing acotado convencernos de invertir en influencers ya que, a simple vista, medir los resultados de sus acciones no es tan evidente como otras herramientas de MKT digital y determinar la rentabilidad de los influencers es fundamental para asegurar un adecuado retorno de la inversión. En este blog, te entregaré 7 consejos claves para medir la rentabilidad que te aportan los influencers.

Categorías
Influencers

Global Influencer Marketing

The differences between Germany, Lithuania and Hungary

On the 6th of October, 2010 Instagram was published. Through time, this app changed the way of marketing drastically. With around 1.27 billion users worldwide, Instagram accounts to the most global influential marketing tools in the world. The switch from above the line marketing tools, like posters, billboards, advertisements in newspapers and magazines, radio and TV advertising did not happen overnight. The app started gaining popularity over the years and has been increasing exponentially ever since it was bought by facebook in 2012. But what makes the app so influential and does the influence over marketing differ from country to country? Looking at three European countries that show differences in cultural aspects as well as economic aspects, we will investigate the influence Instagram has on marketing and purchasing behavior, with a focus on influencer marketing. 

Influencer marketing is defined as: “a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you” (TapInfluence, 2019).

Germany

In Germany, Influencer marketing gained momentum between 2016 and 2017. It is estimated that in 2017, a turnover of around 560 million euros was made in Germany alone and in 2020 experienced an increase of around 76% to 990 million euros. This is due to many factors.

One factor is the extensive usage of ad blockers in Germany. An ad blocker is a technology that filters out any advertising that might arise on a website. In 2017, 19,6 million German users made use of an ad blocker. In 2020 it increased to 22,8 million users.

Number of users of web blockers in germany in the years 2015 to 2017 and a forecast until 2019 (in millions)
Number of users of web blockers in germany in the years 2015 to 2017 and a forecast until 2019 (in millions)
Categorías
Influencers

¿Qué es un Influencer?

En primer lugar, hablaremos de donde proviene la palabra “influencer”.

Influencer

Según Hery More (filósofo inglés) es una imposición del verbo influence, (en español influir). Además, con el pasar de los años y la llegada del internet a nuestra sociedad, trajo consigo nuevas tendencias, cambios    tecnológicos e intercambio de culturas que traen a su paso palabras extranjeras como es el caso de la palabra: follower, like, unfollow e influencer, siendo esta última, aquella persona que crea un tipo de tendencia y es capaz de tener un cierto grado de influencia. Además, persuadir en ciertas decisiones cotidianas al usuario “seguidor”, como por ejemplo, al momento de vestirse, elegir una prenda, comprar algún regalo para un amigo, familiar o novio e ir algún centro comercial o restaurante, pueden ser algunas decisiones que los seguidores se ven influenciados.

La aptitud de liderazgo con la que cuentan se basa en el gran número de seguidores que poseen, esto los hace muy atractivos para su target y poder así, publicitar sus productos y marcas tanto grandes como pequeñas.

Categorías
Influencers

Influencer Marketing

Influencer Marketing Definition

Influencers

An ‘influencer’ is an individual (could be anyone, unlike celebrities) with high social media status and a large following of people on social media sites, who are able to influence people to potentially purchase the products and/or services that they advertise/recommend on their profiles via posts or stories etc.

The number of followers can range anywhere from less than 10,000 to over 100 million followers and can be influential as a beauty account on Instagram, a successful marketing director with an account on LinkedIn or anything in between.

Influencer Marketing

‘Influencer Marketing’ is a type of marketing in which brands, anything between small independent brands or larger international brands such as H&M or Zara, collaborate with said influencers (through endorsements or mentions) to advertise their goods or services to a target market via popular social media sites.

The key difference between social media marketing and influencer marketing is that through social media marketing the brand showcases the product directly to its customers who are usually already following them. Whereas influencer marketing has an intermediate who shows the product to their following in a way of targeting new customers and boosting sales.