Categorías
Tendencias

LOS MEJORES TIPS DE DECORACIÓN DE INTERIORES PARA TU SALÓN

¿Quieres decorar tu casa y no sabes cómo? Aquí te dejamos los mejores tips y sitios en relación a la decoración de interiores para que este año le des un mejor aspecto a tu salón. 

Decoración de interiores

El diseño de interiores tiene cada vez más fama y reconocimiento en el “mundillo” de las nuevas generaciones, por eso venimos a daros los mejores consejos sobre estilos y tiendas con los mejores productos para este 2023. 

Categorías
Emprendimiento

¿Qué es una Startup?

Cuando se trata de definir qué es una startup, debemos destacar que es una empresa de nueva creación la cuál, gracias a su modelo de negocio escalable y al uso de las nuevas tecnologías, tiene grandes posibilidades de crecimiento.

Algunas de las características de una startup son:

  • Innovadoras: pues normalmente implementan modelos de negocio nuevos.
  • Audaces: las operaciones que efectúan son con los costes mínimos, adoptando un alto nivel de riesgo.
  • Escaladoras: porque tratan de crecer de manera rápida.
  • Financiables: se dirigen hacia inversores privados o business angels para obtener financiación.
Startup
Categorías
Uncategorized

Combat the boredom of winter fruits

Cold red fruits

When we think of fruit, we often think of fresh fruit, a fruit salad in summer, a refreshing orange juice, etc. But we tend to associate it with good weather, spring, or summer. However, in the colder months we also want to drink a good fruit juice. Besides, the advantages of juices are many: they are easy to digest, they contain antioxidants and nutrients, and they will strengthen our defenses.

 We all know that in winter, the supply of fruit has nothing to do with other times of the year. There is much less variety, and we must find ways to keep eating fruit. However, being in winter, we also have interesting fruit and vegetable options that we can count on. You can now have a melon from South America, even if it is not in season, even if it is not so cheap. Therefore, it is always advisable to consume seasonal products, because, as well as being more affordable, they will also be of better quality.

So, when it comes to eating seasonal fruit, is there any fruit in winter that is not boring? The answer is YES, and here at Pressumia we are going to tell you WHAT FRUIT DO WE HAVE IN WINTER, which we can also find in our juices.

Categorías
SEO

Does social media affect your SEO results?

Does social media affect your SEO results? We say fact and fiction. Although social media doesn’t affect the Search Engine Results Page (SERPs) directly, it does have an impact on factors that affect the rankings. Improving your SEO strategy is crucial because it improves the visibility of your content and therefore makes it more likely that more people will visit your page. In the following 5 points, we will reveal several factors that can be influenced by using social media and we will provide some valuable tips to improve them.

eLearningIndustry.com
eLearningIndustry.com

Social media as Search engines

Google is not the only search engine people use, the different social platforms such as Instagram, Facebook or YouTube are often used by consumer as search engines. For example, when people search for a certain type of product, they often look browse through social media to see what their favourite influencers use. That’s why a social media presence is almost crucial for brands, just as the use of keyword hashtags, engaging content, and proper pin categorization. All these aspects can help drive views for your content.

Categorías
Influencers

Global Influencer Marketing

The differences between Germany, Lithuania and Hungary

On the 6th of October, 2010 Instagram was published. Through time, this app changed the way of marketing drastically. With around 1.27 billion users worldwide, Instagram accounts to the most global influential marketing tools in the world. The switch from above the line marketing tools, like posters, billboards, advertisements in newspapers and magazines, radio and TV advertising did not happen overnight. The app started gaining popularity over the years and has been increasing exponentially ever since it was bought by facebook in 2012. But what makes the app so influential and does the influence over marketing differ from country to country? Looking at three European countries that show differences in cultural aspects as well as economic aspects, we will investigate the influence Instagram has on marketing and purchasing behavior, with a focus on influencer marketing. 

Influencer marketing is defined as: “a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you” (TapInfluence, 2019).

Germany

In Germany, Influencer marketing gained momentum between 2016 and 2017. It is estimated that in 2017, a turnover of around 560 million euros was made in Germany alone and in 2020 experienced an increase of around 76% to 990 million euros. This is due to many factors.

One factor is the extensive usage of ad blockers in Germany. An ad blocker is a technology that filters out any advertising that might arise on a website. In 2017, 19,6 million German users made use of an ad blocker. In 2020 it increased to 22,8 million users.

Number of users of web blockers in germany in the years 2015 to 2017 and a forecast until 2019 (in millions)
Number of users of web blockers in germany in the years 2015 to 2017 and a forecast until 2019 (in millions)
Categorías
Uncategorized

Steps for a better and younger looking skin

Our skin is something fragile that deserves our best attention. That’s why, even at the age of 50, you owe it to yourself to take the best care of it. Read our 5 tips to get younger skin.

Mature women

Sunscreen, you’re the best ally

The golden rule to follow, we no longer present it to you; put on sun cream every day. Whether you are 20, 35 or 65 years old, sun cream is your best ally. It protects the skin in depth and avoids hyperpigmentation that comes with age. This step is essential in your daily morning routine, so don’t miss it.Some products even combine foundation and sunscreen for those of you in a hurry.

Foundation with SPF for an extra protection
Foundation with SPF for an extra protection
Categorías
Uncategorized

Top 5 restaurants in Barcelona

Barcelona is an amazing city that is visited by thousands of tourists every year. More and more people are attracted by the charms of this city, in addition to delighting in Spanish cuisine. In this post we will show you which are the top 5 restaurants in Barcelona. This city is very rich in all aspects. That is why the opportunity to discover new food and places cannot be missed.

So, you don’t know where to eat in Barcelona and you are looking for the best restaurants? Don´t worry.  Throughout this post you will be able to find different types of restaurants, so that you can select the one that best suits your needs or what most catches your attention. We have made a rigorous selection of the best restaurants in Barcelona so that you can visit the best places to eat hamburgers, fish, paella, meat… of course also affordable.

If you want to try different experiences and satisfy your palate, do not miss any of the restaurants that we will show you below, they will undoubtedly leave you speechless. Do you already have something in mind after reading those juicy topics? What are you waiting for to find your ideal restaurant in Barcelona!

Burger: La Gastronomica Burgers&Beers

In this small restaurant in Carrer de Vilamarí, 9, Barcelona, you can enjoy a variety of the best burgers in Barcelona, as well as fine beers. Certainly, there is a burger for everyone, from bacon to different types of cheese or vegetables.

Of course, there is also a veggie burger available. All of the burgers include a portion of fries and homemade sauce. Besides, you can pick other dishes consisting of vegetables, cheese, meat or fish, as well as tapas. Here in La Gastronomica Burgers&Beers, you will find something delicious for sure!

The burgers are available for an affordable price of 10,50€ to 13,50€

Cheese-Bacon Hamburger
Cheese-Bacon Hamburger
Categorías
SEO

What is EAT SEO?

Google is always improving their algorithm in order to make sure what they show to their customers is exactly what they are looking for. Google is always trying to offer their customers the best user experience they can have and that is why experts in digital marketing must always be updated to the latest improvements. One of the latest and most significant updates Google has done is adding the EAT SEO to its algorithm. This new feature of Google, added to all the optimization rules we already know, allows us to position our content as the best one for Google customers. But… do you want to know what does exactly EAT mean? Then keep reading.

What is EAT SEO?
Categorías
Companies

Companies using AI (Artificial Intelligence) like a Brand Strategy

Brands using AI by developing a new business model

A new business model has been developed by some companies. Instead of being a B2B or B2C business model, it is called “B2R2C”, from company to robot to consumer. In this concept, the robots will play the role of intermediaries and gatekeepers between the company and the customers. A lot of companies have already used AI, by creating a robot assistant to start attending the customers. Google, Siri and Alexa are some of the current virtual assistants that already know the necessities of the customers in a predictable way, supposing an enormous help for the implementation of their brand strategy.

This new and increasing use of artificial intelligence to develop brand strategies is not a temporary practice since it is here to stay. And it is only necessary to take a look to specific data to realize this. For example, did you know that more than half of the main objectives for which artificial intelligence has been created are directly related to marketing strategies? That is why, as the results of a survey made by the American Marketing Association have shown, the use of artificial intelligence by companies has increased by 27% in a period of less than 2 years.

Categorías
Companies

McDonald’s Burgers

McDonald’s is the first multinational fast-food company in Spain. Their biggers competitors are Burger King and KFC. As you probably know, McDonald’s burgers are evolving by improving their recipes and changing their restaurant process. They have a big commitment with the Spanish farming and cattle raising and they are investing a lot of money in this and its advertising. 

McDonald’s burgers are now much more hot, juicy and tasty, due to the new cooking techniques they have implemented. There is also a huge variety of McDonald’s burgers you can find, chicken and eat ones, with new recipes quite often. 

However, McDonald’s veggie burgers still missing in the Spanish market. We may think it is because it would not be profitable, but nowadays is quite important to reach all types of targets, much more when the company does have veggie burgers in their menu.